Google Ads. Automated.
Helping PPC teams operate confidently inside Google’s automated ecosystem
Google Ads. Automated.
Helping PPC teams operate confidently inside Google’s automated ecosystem
Trusted by leading agencies and global advertisers
Powering performance for teams managing millions in ad spend
Award-winning AI features built for scale
BRAND PROTECTION
Deliver enhanced brand safety
Use our AI integration to find and automatically exclude harmful, low-quality and kids placements while improving performance
9 million
9 million
automated placement exclusions
automated placement exclusions
AUTOMATION
Automate best practice
Automate best practice and replace manual regular optimisations at scale with one-click implementation of our automation options
40%
average time saving
average time saving
DAILY INSIGHTS
Reduce errors & drive performance
Daily scoring to track account health with a prioritized task list covering over 60 insights and email alerts for major account issues
+27%
+27%
ROAS with score improvements
ROAS with score improvements
INTEGRATIONS
More data. Better decisions.
Connect the platforms that power your search strategy and uncover opportunities
Industry Recognition
Award-winning technology
CUSTOMER SUCCESS
Proven results for leading brands
"The automations and insights save both considerable time and marketing investment"
Ian Boyden
Paid Search Lead, John Lewis
"The automations and insights save both considerable time and marketing investment"
Ian Boyden
Paid Search Lead, John Lewis
“Squared.io’s capabilities have given us confidence in the safeguarding of the Three brand when running Google Performance Max campaigns, whilst also improving effectiveness.”
Matt Parkin
Biddable Media Lead, Three UK
“With Search AI solutions becoming increasingly important, a level of visibility, control and security is crucial – Squared has provided us with that much-needed transparency.”
Ashni Sharma
Business Director, Havas
“Squared.io is a critical support layer, particularly during peak trading at THG, helping us maintain control across our Google Ads activity by automating critical optimisations.”
Cal Salvaggio
Global Head of Paid Media, THG
“Integrating Squared.io's AI tools into our workflow has dramatically increased our team's efficiency, allowing us to streamline processes and focus on strategic outputs.”
Xanthe Pickford-Avery
Head of Paid Search, the7stars
"Squared.io has empowered our team to gain actionable insights quickly. It's made us more efficient while simultaneously leading to better campaign performance for our clients."
Sue Taylor
Vice President: Paid Media, Incubeta
“The Squared.io platform, alongside the support from the team, has helped us make real progress; improving both account performance and how we use our time day‑to‑day."
Natalie Neve
Head of Performance Media, Forge Holiday Group
“At a time when black-box ad formats are reducing advertiser visibility and control, Squared.io stands out by providing essential protection features that safeguard our brands."
Luke Stanford
Head of Search, Zenith UK
“Squared.io’s capabilities have given us confidence in the safeguarding of the Three brand when running Google Performance Max campaigns, whilst also improving effectiveness.”
Matt Parkin
Biddable Media Lead, Three UK
“Squared.io is a critical support layer, particularly during peak trading at THG, helping us maintain control across our Google Ads activity by automating critical optimisations.”
Cal Salvaggio
Global Head of Paid Media, THG
“With Search AI solutions becoming increasingly important, a level of visibility, control and security is crucial – Squared has provided us with that much-needed transparency.”
Ashni Sharma
Business Director, Havas
“Integrating Squared.io's AI tools into our workflow has dramatically increased our team's efficiency, allowing us to streamline processes and focus on strategic outputs.”
Xanthe Pickford-Avery
Head of Paid Search, the7stars
"Squared.io has empowered our team to gain actionable insights quickly. It's made us more efficient while simultaneously leading to better campaign performance for our clients."
Sue Taylor
Vice President: Paid Media, Incubeta
“The Squared.io platform, alongside the support from the team, has helped us make real progress; improving both account performance and how we use our time day‑to‑day."
Natalie Neve
Head of Performance Media, Forge Holiday Group
“At a time when black-box ad formats are reducing advertiser visibility and control, Squared.io stands out by providing essential protection features that safeguard our brands."
Luke Stanford
Head of Search, Zenith UK
"The automations and insights save both considerable time and marketing investment"
Ian Boyden
Paid Search Lead, John Lewis
“Squared.io’s capabilities have given us confidence in the safeguarding of the Three brand when running Google Performance Max campaigns, whilst also improving effectiveness.”
Matt Parkin
Biddable Media Lead, Three UK
“With Search AI solutions becoming increasingly important, a level of visibility, control and security is crucial – Squared has provided us with that much-needed transparency.”
Ashni Sharma
Business Director, Havas
“Squared.io is a critical support layer, particularly during peak trading at THG, helping us maintain control across our Google Ads activity by automating critical optimisations.”
Cal Salvaggio
Global Head of Paid Media, THG
“Integrating Squared.io's AI tools into our workflow has dramatically increased our team's efficiency, allowing us to streamline processes and focus on strategic outputs.”
Xanthe Pickford-Avery
Head of Paid Search, the7stars
"Squared.io has empowered our team to gain actionable insights quickly. It's made us more efficient while simultaneously leading to better campaign performance for our clients."
Sue Taylor
Vice President: Paid Media, Incubeta
“The Squared.io platform, alongside the support from the team, has helped us make real progress; improving both account performance and how we use our time day‑to‑day."
Natalie Neve
Head of Performance Media, Forge Holiday Group
“At a time when black-box ad formats are reducing advertiser visibility and control, Squared.io stands out by providing essential protection features that safeguard our brands."
Luke Stanford
Head of Search, Zenith UK
“Squared.io’s capabilities have given us confidence in the safeguarding of the Three brand when running Google Performance Max campaigns, whilst also improving effectiveness.”
Matt Parkin
Biddable Media Lead, Three UK
“Squared.io is a critical support layer, particularly during peak trading at THG, helping us maintain control across our Google Ads activity by automating critical optimisations.”
Cal Salvaggio
Global Head of Paid Media, THG
“With Search AI solutions becoming increasingly important, a level of visibility, control and security is crucial – Squared has provided us with that much-needed transparency.”
Ashni Sharma
Business Director, Havas
“Integrating Squared.io's AI tools into our workflow has dramatically increased our team's efficiency, allowing us to streamline processes and focus on strategic outputs.”
Xanthe Pickford-Avery
Head of Paid Search, the7stars
"Squared.io has empowered our team to gain actionable insights quickly. It's made us more efficient while simultaneously leading to better campaign performance for our clients."
Sue Taylor
Vice President: Paid Media, Incubeta
“The Squared.io platform, alongside the support from the team, has helped us make real progress; improving both account performance and how we use our time day‑to‑day."
Natalie Neve
Head of Performance Media, Forge Holiday Group
“At a time when black-box ad formats are reducing advertiser visibility and control, Squared.io stands out by providing essential protection features that safeguard our brands."
Luke Stanford
Head of Search, Zenith UK
LEARN MORE
Frequently asked questions
What is Squared.io?
Squared.io is a Google Ads optimisation and automation platform designed to help advertisers and agencies save time, improve performance and maintain greater control over their campaigns. By combining AI-powered insights, automation and reporting, Squared helps marketing teams identify opportunities, monitor account health, automate repetitive tasks and optimise campaigns at scale. Whether you're managing a handful of accounts or thousands, Squared helps reduce manual work while giving you the visibility and control needed to make better optimisation decisions.
Who is Squared.io designed for?
Squared.io is built for in-house marketing teams, retailers, enterprise advertisers and agencies managing Google Ads. It's particularly valuable for teams responsible for multiple accounts or large, complex campaigns, where manually monitoring performance, budgets, search queries and placements becomes increasingly time-consuming. Whether you're looking to improve efficiency, strengthen governance or scale optimisation across your business, Squared.io provides the tools to help you manage Google Ads more effectively.
Which Google Ads campaign types does Squared.io support?
Squared.io supports all major Google Ads campaign types, including Search (with AI Max), Performance Max, Shopping, Display, Demand Gen and Video campaigns. The platform continually evolves alongside Google Ads, helping advertisers manage new campaign types, automate optimisation opportunities and gain greater visibility into campaign performance. Support for additional Google Ads features is added regularly as the platform evolves.
How does Squared.io improve Google Ads performance?
Squared.io helps improve Google Ads performance by combining automation, actionable insights and continuous account monitoring. Instead of spending hours reviewing accounts manually, teams receive prioritised recommendations, automated optimisation opportunities and alerts when issues are detected. Features such as search query analysis, Brand Safety automation, budget tracking and AI-powered ad optimisation help advertisers reduce wasted spend, improve efficiency and focus on the changes that are most likely to drive better results.
Can Squared.io automate Google Ads management?
Yes. Squared.io allows you to automate many of the repetitive tasks involved in managing Google Ads while keeping you in control. Automations can standardise best practice settings, improve Brand Safety and relevance with placement exclusions, and optimise keyword routing and management. Rather than replacing campaign managers, Squared.io helps them spend less time on manual processes and more time making strategic decisions that improve account performance.
How quickly can I get started with Squared.io?
Getting started is quick and straightforward. Once you've connected your Google Ads accounts via Google sign in, Squared.io begins analysing your campaigns and surfacing insights, opportunities and recommendations. Most customers are able to start exploring the platform within hours, with no complex implementation or technical setup required. Our Customer Success team is also available to help you onboard quickly and ensure you get value from the platform as soon as possible.
Can I try Squared.io before committing?
Yes. We offer a free trial so you can explore the platform using your own Google Ads accounts before making a decision. During the trial you'll be able to experience key features such as insights, automation, reporting and optimisation tools, while our team helps you understand where Squared.io can deliver the greatest value for your business. Our goal is to demonstrate measurable time savings and performance improvements before you commit to a subscription.
Do you offer customer onboarding and ongoing support?
Yes. We work closely with every customer to ensure they get value from Squared.io from day one. Our onboarding sessions cover platform setup, best practices and tailored recommendations based on your Google Ads accounts. After onboarding, you'll have regular check-in calls with our Customer Success team to review progress, explore new features and identify further optimisation opportunities. Whether you need strategic advice or help with a specific feature, our team is always available via email to support you.
Can Squared.io automate Google Ads management?
How does Squared.io improve Google Ads performance?
How quickly can I get started with Squared.io?
Can I try Squared.io before committing?
Which Google Ads campaign types does Squared.io support?
Do you offer customer onboarding and ongoing support?
What is Squared.io?
Who is Squared.io designed for?
LEARN MORE
Frequently asked questions
What is Squared.io?
Squared.io is a Google Ads optimisation and automation platform designed to help advertisers and agencies save time, improve performance and maintain greater control over their campaigns. By combining AI-powered insights, automation and reporting, Squared helps marketing teams identify opportunities, monitor account health, automate repetitive tasks and optimise campaigns at scale. Whether you're managing a handful of accounts or thousands, Squared helps reduce manual work while giving you the visibility and control needed to make better optimisation decisions.
Who is Squared.io designed for?
Squared.io is built for in-house marketing teams, retailers, enterprise advertisers and agencies managing Google Ads. It's particularly valuable for teams responsible for multiple accounts or large, complex campaigns, where manually monitoring performance, budgets, search queries and placements becomes increasingly time-consuming. Whether you're looking to improve efficiency, strengthen governance or scale optimisation across your business, Squared.io provides the tools to help you manage Google Ads more effectively.
Which Google Ads campaign types does Squared.io support?
Squared.io supports all major Google Ads campaign types, including Search (with AI Max), Performance Max, Shopping, Display, Demand Gen and Video campaigns. The platform continually evolves alongside Google Ads, helping advertisers manage new campaign types, automate optimisation opportunities and gain greater visibility into campaign performance. Support for additional Google Ads features is added regularly as the platform evolves.
How does Squared.io improve Google Ads performance?
Squared.io helps improve Google Ads performance by combining automation, actionable insights and continuous account monitoring. Instead of spending hours reviewing accounts manually, teams receive prioritised recommendations, automated optimisation opportunities and alerts when issues are detected. Features such as search query analysis, Brand Safety automation, budget tracking and AI-powered ad optimisation help advertisers reduce wasted spend, improve efficiency and focus on the changes that are most likely to drive better results.
Can Squared.io automate Google Ads management?
Yes. Squared.io allows you to automate many of the repetitive tasks involved in managing Google Ads while keeping you in control. Automations can standardise best practice settings, improve Brand Safety and relevance with placement exclusions, and optimise keyword routing and management. Rather than replacing campaign managers, Squared.io helps them spend less time on manual processes and more time making strategic decisions that improve account performance.
How quickly can I get started with Squared.io?
Getting started is quick and straightforward. Once you've connected your Google Ads accounts via Google sign in, Squared.io begins analysing your campaigns and surfacing insights, opportunities and recommendations. Most customers are able to start exploring the platform within hours, with no complex implementation or technical setup required. Our Customer Success team is also available to help you onboard quickly and ensure you get value from the platform as soon as possible.
Can I try Squared.io before committing?
Yes. We offer a free trial so you can explore the platform using your own Google Ads accounts before making a decision. During the trial you'll be able to experience key features such as insights, automation, reporting and optimisation tools, while our team helps you understand where Squared.io can deliver the greatest value for your business. Our goal is to demonstrate measurable time savings and performance improvements before you commit to a subscription.
Do you offer customer onboarding and ongoing support?
Yes. We work closely with every customer to ensure they get value from Squared.io from day one. Our onboarding sessions cover platform setup, best practices and tailored recommendations based on your Google Ads accounts. After onboarding, you'll have regular check-in calls with our Customer Success team to review progress, explore new features and identify further optimisation opportunities. Whether you need strategic advice or help with a specific feature, our team is always available via email to support you.
Can Squared.io automate Google Ads management?
How does Squared.io improve Google Ads performance?
How quickly can I get started with Squared.io?
Can I try Squared.io before committing?
Which Google Ads campaign types does Squared.io support?
Do you offer customer onboarding and ongoing support?
What is Squared.io?
Who is Squared.io designed for?
LEARN MORE
Frequently asked questions
What is Squared.io?
Squared.io is a Google Ads optimisation and automation platform designed to help advertisers and agencies save time, improve performance and maintain greater control over their campaigns. By combining AI-powered insights, automation and reporting, Squared helps marketing teams identify opportunities, monitor account health, automate repetitive tasks and optimise campaigns at scale. Whether you're managing a handful of accounts or thousands, Squared helps reduce manual work while giving you the visibility and control needed to make better optimisation decisions.
Who is Squared.io designed for?
Squared.io is built for in-house marketing teams, retailers, enterprise advertisers and agencies managing Google Ads. It's particularly valuable for teams responsible for multiple accounts or large, complex campaigns, where manually monitoring performance, budgets, search queries and placements becomes increasingly time-consuming. Whether you're looking to improve efficiency, strengthen governance or scale optimisation across your business, Squared.io provides the tools to help you manage Google Ads more effectively.
Which Google Ads campaign types does Squared.io support?
Squared.io supports all major Google Ads campaign types, including Search (with AI Max), Performance Max, Shopping, Display, Demand Gen and Video campaigns. The platform continually evolves alongside Google Ads, helping advertisers manage new campaign types, automate optimisation opportunities and gain greater visibility into campaign performance. Support for additional Google Ads features is added regularly as the platform evolves.
How does Squared.io improve Google Ads performance?
Squared.io helps improve Google Ads performance by combining automation, actionable insights and continuous account monitoring. Instead of spending hours reviewing accounts manually, teams receive prioritised recommendations, automated optimisation opportunities and alerts when issues are detected. Features such as search query analysis, Brand Safety automation, budget tracking and AI-powered ad optimisation help advertisers reduce wasted spend, improve efficiency and focus on the changes that are most likely to drive better results.
Can Squared.io automate Google Ads management?
Yes. Squared.io allows you to automate many of the repetitive tasks involved in managing Google Ads while keeping you in control. Automations can standardise best practice settings, improve Brand Safety and relevance with placement exclusions, and optimise keyword routing and management. Rather than replacing campaign managers, Squared.io helps them spend less time on manual processes and more time making strategic decisions that improve account performance.
How quickly can I get started with Squared.io?
Getting started is quick and straightforward. Once you've connected your Google Ads accounts via Google sign in, Squared.io begins analysing your campaigns and surfacing insights, opportunities and recommendations. Most customers are able to start exploring the platform within hours, with no complex implementation or technical setup required. Our Customer Success team is also available to help you onboard quickly and ensure you get value from the platform as soon as possible.
Can I try Squared.io before committing?
Yes. We offer a free trial so you can explore the platform using your own Google Ads accounts before making a decision. During the trial you'll be able to experience key features such as insights, automation, reporting and optimisation tools, while our team helps you understand where Squared.io can deliver the greatest value for your business. Our goal is to demonstrate measurable time savings and performance improvements before you commit to a subscription.
Do you offer customer onboarding and ongoing support?
Yes. We work closely with every customer to ensure they get value from Squared.io from day one. Our onboarding sessions cover platform setup, best practices and tailored recommendations based on your Google Ads accounts. After onboarding, you'll have regular check-in calls with our Customer Success team to review progress, explore new features and identify further optimisation opportunities. Whether you need strategic advice or help with a specific feature, our team is always available via email to support you.
Can Squared.io automate Google Ads management?
How does Squared.io improve Google Ads performance?
How quickly can I get started with Squared.io?
Can I try Squared.io before committing?
Which Google Ads campaign types does Squared.io support?
Do you offer customer onboarding and ongoing support?
What is Squared.io?
Who is Squared.io designed for?
