Fashionable performance with Jellyfish

With 100s of campaigns and 1000s of ad groups in their Google Ads accounts, ensuring best practice is consistently checked and applied can be a challenge.

Jellyfish were able to identify breaches of best practice across the accounts using Squared.io and then fix these automatically with automation.

The challenge

PPC for high street retail clients is extremely competitive and standing out against the competition is a constant challenge.

The structure of search campaigns can have a big impact on performance and with 100s of campaigns and 1000s of ad groups in a retail account, ensuring best practice is consistently checked and applied can be a challenge, especially during peak periods.

The solution

Utilising Automation features such as ‘Routing Negatives’ and ‘Negatives for Paused Exact Match’ allowed Jellyfish to focus attention on scaling out and appearing across a higher proportion of available products across Europe, increasing overall revenue and increasing visibility of less well known product lines.

The results

Over a 3 month period Jellyfish improved their Squared.io score for their high street retail client from 60 to 81.

This resulted in a 27% decrease in CPC and a 68% improvement in CPA as well as a 40% time saving.

• CTR: +78%

• Avg. CPC: -18%

• CPL: -39%

• Conversion Rate: +34%