“Trying to manage the account at the scale and granularity necessary would have been virtually impossible without tools and automation designed specifically to help. Squared.io gave us the grounding to fully realise a structure that best suited our needs.”
Naomy Cana
Paid Search
John Lewis & Partners
Track how client pods, brands or verticals are performing over time to quickly understand group health.
Get downloadable insights for a group of accounts in one place - to deliver fixes and savings for multiple accounts at once.
Track how teams are utilizing Squared.io to optimize and ultimately improve results.
You can apply Squared.io automation options at group level - helping you deliver high quality standards across all your accounts.
You can apply ad and keyword negatives at scale - ensuring the key exclusions you need applied at all times always are in place.
Spend-weighted insights for your group saves you jumping from account to account for the optimizations you're working on.
it's rare you're limited to running just one Google Ads account, and often those accounts have overlap in the target market and audience. Ultimately leading to internal competition.
Monitor and reduce CPC inflation with Squared.io's cross-account keyword overlap feature, which finds duplicate keywords and search queries being picked up across your Google Ads portfolio.
Accounts for the same brand are often split for various reasons - managing budgets for example. But this can make management more difficult and time consuming.
In Squared.io, manage multiple accounts as one with our merging feature - combining multiple Google Ads accounts to simplify management with cross-account learnings and automated optimizations - finding and removing duplicates for example.
